The Modern Jive Timeline
The Le Roc Dance Troupe, performing on Valentine's Day 1985 at the Notre Dame Hall (which in those days had an entrance from the Charles Peguy Centre).
From left to right the dancers are John Reid and unknown partner, Roger Chin and Sabine Funel, Danny Evans and Diana Syrat, Michel Ange Lau and Claude Faudot, Simon Selmon and Natalie Baekeroot.
The material below is from many sources: interviews, personal correspondence, material I have collected over many years, Web sites (listed at the bottom), etc.
There may be some inaccuracies. For example one of my sources said that there were 30 people at the first Ceroc night in 1980, another said there were 80 people!
If you can help with corrections, additions, facts, dates, reminiscences, images or anything else, then please get in touch with me at firstname.lastname@example.org.
What's in a Name?
LeRoc (or Le Roc or Leroc or LEROC or le roc or any other spelling) is a generic name for Modern Jive.
"Ceroc" has been registered as a trademark in many countries.
In the UK:
The LeRoc Modern Jive Federation is a group of independent dance teachers. While many Federation clubs use the word LeRoc in the name of the club, there are clubs in the Federation that do not. There are also clubs that do have LeRoc in their name but are not members of the Federation.
The dance has often been referred to as French Jive, acknowledging its French roots, but the dance has changed so much from those roots that the term has fallen out of general usage.
In the Beginning
"I danced in the morning when the world was begun."
Americans GIs brought swing music and dancing to Europe (see The History of Jive).
Swing became the Be Bop to very fast music in the cellars of Paris. Jive, Rock ‘n‘ Roll, Boogie Français, Boogie Woogie and Le Bop developed.
You can still do Paris Swing in jazz cellars in Paris such as Caveau de la Huchette. Try Danse-a-2 if you are travelling there.
France saw an evolution of partner dancing, a sort of casual Rock ‘n’ Roll with little footwork, passed on socially, by imitation, rather than in dance classes.
James Cronin learnt the French style on visits to his French grandmother; it was a social partner dance that was a hybrid of American swing and jitterbug.
Christine Keeble won a dance competition in France and looked for the French dance style in the UK.
Michel Ange Lau first saw the French Le Bop style at the Centre Charles Peguy (a French Youth Centre) in London.
Both the Notre Dame Hall and the Centre Charles Peguy were owned by the French Notre Dame Church, and were run by a French Trust. The Trust's accountant was reputedly a great French Rocker!
Michel Ange Lau started teaching at the Centre Charles Peguy, and developing Le Roc.
See Michel's account of "The History".
James Cronin launched the first ever Ceroc night in London in January.
James, his brother and a friend came up with the name "Ceroc" when they were planning for that first dance night in London in January 1980. "Ceroc" is short for "C'est le Rock" which is French for "It is rock". The French called their dance Rock from the American Rock ‘n’ Roll.
James Cronin attended some of Michel Ange Lau’s classes at the Centre Charles Peguy.
The early Ceroc nights did not provide formal dance lessons. It was just a monthly dance, but the Ceroc cabaret team members and other keen dancers gave individual tuition.
James Cronin employed Michel Ange Lau to choreograph a routine for the November 1982 Ceroc Ball, a charity event at the Hammersmith Palais that attracted 1200 people. This routine was performed to "Gold Bug", and the moves recorded for the first time. "Gold Bug" is from "The Turn of a Friendly Card" by the Alan Parsons Project.
Ceroc gets national publicity for first time: The November 1982 Ceroc Ball in Harpers & Queen.
Copyright Harpers & Queen.
From the November 1982 issue of Cosmopolitan magazine.
Katie Orr & Richard, Christine Keeble & Mark Bailey.
The 1982 Ceroc cabaret team hits London Night Clubs.
Top row: Serena, Yum Yum Norman, Janie Cronin (née Janie Elton)
Middle row: James Cronin, Christine Keeble, Paul
Bottom row: Mark Bailey, Richard, Katie Orr
Christine Keeble: "Gosh don't we all look juvenile! I'm the one in the middle with the short hair. Which nightclubs? Definitely the Hamersmith Palais on separate occasions and the Camden Palace twice (which was the scariest place on earth - about 5,000 punks, new romantics & trendies). Loads of small nightclubs but cannot remember names."
James's vision for the dance (under the Ceroc banner), combined with Michel's innovative flair, produced a new kind of partner dancing to modern music sounds.
Ceroc moved to the Pineapple Dance Studios in Covent Garden where it was taught four times a week.
Michel Gay learnt at the Pineapple Dance Studios from James Cronin.
Michel Gay founded Ceroc Bristol; he later changed the name to Bristol LeRoc.
Janie Elton (later Janie Cronin) took over as Ceroc choreographer.
Roger Chin attended Michel Ange Lau’s classes.
Michel Ange Lau and Christine Keeble (one of the Ceroc cabaret team members), set up the Le Roc club in London, and taught at the Centre Charles Peguy. A committee of devotees organised the regular dances in Notre Dame Hall under the Le Roc banner. Two top DJs were Simon Selmon and John Reid. Other tasks were divided among committee members to make it a very successful club.
The founders of Le Roc.
(Edited to remove addresses and phone numbers.)
Angelique Meyer (founder of Ceroc New Zealand) went to Ceroc classes taught by Janie Elton at the Pineapple Dance Studios.
The Ceroc Charity Ball attracted 1700 people.
The Le Roc Dance Troupe was formed.
Le Roc Dance Troupe was invited to perform for the French Ambassador at the 14th of July Bastille Day Celebration Ball at the London Novotel.
Le Roc Dance Troupe at the French Ambassador's Ball.
Top row from left to right: VIP, VIP, Michel Lau, Danny Evans, Simon Selmon, VIP, Richard Binks, Gilbert Mondehard, the French Ambassador, Roger Chin, John Reid, VIP, Dominique Corroleur, VIP, Iain Rodger, VIP.
Bottom row from left to right: Diana Syrat, Angela Laine, Penny Nickells, Claude Faudot, Jan Petherick, Sabine Funel, Lorette Cherel, Carole Pottinger, Christine Keeble, Sylvia Coleman.
The Le Roc and Ceroc cabaret troupes performed in nightclubs and at balls all over London, promoting the dance through the 1980s.
The Le Roc Commitee as at November 1984.
Roger Chin and Christine Keeble - Valentine's Day, 1985.
Sylvia Coleman opened a weekly Ceroc night in a Central London nightclub.
Roger Chin started running independent freestyles in London:
James Cronin and Sylvia Coleman formed a business partnership. Dance classes were combined with freestyle sessions to create the "Ceroc formula".
Throughout this period Ceroc stylised the dance a bit more so that it became more modern.
Roger Chin started Cosmopolitan Jive in London.
Nicky Haslam (founder of Ceroc Pty Ltd in Australia) started as a beginner with Janie Cronin at Pineapple Dance Studio.
Nicky Haslam: "I started as a beginner in 1987 with Janie Cronin at Pineapple Dance Studio and with James Cronin at Busby’s nightclub Tottenham Court Road. As well as moving up to being a demonstrator (wow!) for James Cronin I was also involved in the first LeRoc choreographed team routine performed at the LeRoc Ball in Notre Dame Hall, Leicester Square. Our Choreographer was Roger Chin and my dance partner was Simon de Lisle - I remember the piece we did was "Hernando’s Hideaway". Wow... great memories from those early days. I can also remember performing demos with the Ceroc crew on the cobblestones in Covent Garden - I still have it on video being dropped on my head in front of approx 200 bystanders on those cobblestones... ouch!"
The LeRoc Cabaret Team in 1988.
Christine Keeble published the first Modern Jive teaching video tape: "How To Jive", featuring the first public use of the term "modern jive" in the voice-over: "This video is going to teach you modern jive."
The cover features Christine Keeble and Simon de Lisle.
Click on the picture below to see the introduction to the "How to Jive" DVD on YouTube, featuring lots of well-known dancers as they were in 1990.
The list of dancers on the DVD is here.
Ceroc Enterprises Ltd was founded to manage and coordinate the growth of Ceroc. The first Teacher Training Course took place.
Robert Austin founded Ceroc Oxford.
Cynthia Farleigh founded Ceroc Anglia (now Ceroc Fusion) in Norwich.
These were the first franchises of Ceroc Enterprises Ltd.
Nicky Haslam emigrated to Sydney, Australia in January, trademarked the name "Ceroc" in Australia, and began promoting the dance style around Sydney pubs and clubs.
David Gotley, having learnt Le Roc from Michel Gay in Bristol, emigrated to Australia and founded what is now Ceroc Club Brisbane. The first class was held in the Dance Hall at the corner of Vulture Street and Stephens Road, South Brisbane on Thursday 7th February 1991.
Nicky Haslam ran her first Ceroc Modern Jive classes were at Mosman and Darlinghurst, Sydney in April 1991.
In July, Nicky Haslam held the First Australian Ceroc Dance Championships at The Craig Nightclub, Darling Harbour, Sydney. The event was televised on Channel 9's Good Morning programme.
In November Nicky Haslam went into partnership with Mark Harding to form Ceroc Pty Ltd in Australia to further develop the Ceroc business.
In 1991 a group of independent dance teachers joined together to promote 'Le Roc' as the generic term for this modern jive style. Informal meetings took place to develop new moves and exchange ideas. The group gained interest from established dance bodies, especially the UKA. This group developed into the LeRoc French Jive Federation - now the LeRoc Modern Jive Federation.
In Scotland, Frenchman Franck Pauly opened the first Ceroc franchise north of the border. The first night was in Glasgow in August.
Robert Austin closed Ceroc Oxford.
Robert Austin founded LeJive in Oxford the following week. LeJive became a franchised organisation, growing to nearly 40 venues through the 1990s.
Ceroc Bournemouth opened on March 23rd 1992. This grew to become the Ceroc South franchise run by Phil Rees.
Phil Roberts ran his first Ceroc class in April at the Harpur Suite in Bedford. Phil's franchise grew and was named Ceroc Central.
The CTA (Ceroc Teachers Association) was created to ensure continuity in the standard of Ceroc teaching.
Marc Almond founded the Ceroc North franchise. The first night was on September 23rd 1993 at Crookes in Sheffield.
Colin Shaul (founder of LeRoc Surrey) and Kelly Donaghue (founder of Jive Riot) attended their first Modern Jive class on February 1st 1993 - the first Ceroc South night in Southampton.
Ceroc introduced Taxi Dancers to help beginners.
Ceroc published the StepCheck cards describing how to do 12 Beginner moves.
In Spring, Robert Austin ran the first UK Modern Jive competition - a small event on a Thursday evening. However a full page about it in the Evening Standard caused the Hammersmith Palais to approach Robert Austin about running a competition there.
In the Autumn, the first Modern Jive Open Competition took place at the Hammersmith Palais.
1997 programme - does anyone have an earlier one?
Kelly Donaghue founded Jive Riot.
Colin Shaul & Christine MacLeod founded LeRoc The Jive In Dance Co. (initially known just as The Jive In) on November 1st 1995 at Park Barn, Guildford.
Robert Austin published the LeJive video tape: "LeJive - LeVideo - The Complete Instruction Video".
Lynda Gocher published the first "Lynda's List" listing all Modern Jive clubs in the South.
Channel 4 ran a half-hour documentary on Ceroc. This was a major breakthrough, getting knowledge of the dance to the largest-ever audience, and gave a real boost to the growth of Ceroc.
Following an earlier request from The United Kingdom Alliance of Professional Teachers of Dancing (UKA), the LeRoc French Jive Federation produced the first LeRoc syllabus based upon the content of Christine Keeble’s video.
In December Michel Ange Lau published the Original Le Roc Dance Manual.
Robert Austin started using " Modern Jive" as a generic name for the dance in his marketing material. Whereas previously people would say they were dancing "a modern jive", this move established " Modern Jive" formally as the generic name of the dance style.
The first Dance & Ski holiday took place.
At this point the "Where you can learn LeRoc" sheet listed these clubs:
Ever wonder why sometime it is Le Roc and sometimes LeRoc. Here's the answer: It was to make the new logo look better!
Billy Cullen opened LEROC classes in Scotland. The first LEROC class was in Glasgow on September 5th 1997.
Franco ran the first Modern Jive Weekender in November 1997 at Butlins in Bognor Regis.
Ceroc was launched in Chicago & New York. Unfortunately neither survived long. There are still occasional Modern Jive dances in New York run by Modern Jive US.
Robert Austin & Claire Hilliard of LeJive published the book "Learn to Dance Modern Jive!".
leJive (now with a small "l"!) peaked at 37 listed dance nights in the Christmas 1997 "le Jive’s Freestyle Magazine".
Ceroc North, now covering Sheffield, Leeds, Stockport and more, was closed by Marc Almond at Christmas.
Ceroc South, now covering Bournemouth, Southampton, Portsmouth and more, was closed by Phil Rees at Christmas.
In January Marc Almond founded Blitz in Sheffield, Leeds, Stockport and more. Marc had seen a dance hall in London with a sign saying "Ballroom Blitz" and decided "Blitz" would make a good name for his new venture.
In January Phil Rees founded mo'jive (now Mo'jive) in Bournemouth, Southampton, Portsmouth and more.
In January John Sweeney published the first "Central England Jive Dance Listing" listing all the clubs and freestyles in Central England on two sides of A4. This monthly listing developed into modernjive.com.
From April 6th 1999 LeRoc (The Jive In Dance Co) split into two companies which are now Colin Shaul's LeRoc Surrey and Christine MacLeod's StrictlyJiving.com. They continue to share the name Le Roc (The Jive In Dance Co).
In May the first Ceroc UK Modern Jive Championships took place at The Empire, Leicester Square in London.
In June the Australian Ceroc Pty Ltd split into two separate companies: Mark Harding's Ceroc Australia Dance Company and Nicky Haslam's Nu-Ceroc Dance Company, renamed a year later as the Ceroc & Modern Jive Dance Company.
The Ceroc UK National Venue Directory for March 2000 listed 97 dance nights.
In June, Nicky Haslam produced the first Australian Ceroc instructional video tape: "Beginner Level 1".
There had been no Open competition in 2000. A Chance 2 Dance restarted the concept and moved it to Blackpool where the first of the new UK Open Jive Competitons took place in March 2001.
An issue of Ceroc Australia Dance Company's 2001 magazine.
Having generated dozens of new Modern Jive clubs, many still running today under other names, leJive finally closed. The last session was at Oxford on the 28th of February 2002. Robert Austin continues to be heavily involved in dance, focussing on Lindy with clubs like Swing Cats and Daddy-O's.
James Cronin sold Ceroc Enterprises Ltd. to Mike Ellard, the main Central London franchisee and longest serving Ceroc teacher.
The number of Ceroc venues in the UK reached 100.
Ceroc Dubai opened.
Ceroc France opened.
The first custom-built Modern Jive venue was opened by Mo'jive in Southampton in July 2007.
Ceroc Central continued to grow and reached a peak of 21 nights, becoming the largest Modern Jive organisation in the world, before it was split up in September and sold to Ceroc UK and Ceroc Enterprises Ltd.
UK statistics as at April 2007, as recorded at modernjive.com:
In the UK Ceroc is by far the largest organisation, and, with larger class sizes on average than many of the independents, is estimated to have well over 60% of the market place, with the CTA (Ceroc Teachers Association) continuing to ensure continuity in the standard of Ceroc teaching across the country.
The smallest 79 organisations run just one weekly class each!
In March, Nicky Haslam sold the Ceroc & Modern Jive Dance Company to her right hand woman, Julie Gunn. At this time, CMJ had ten Sydney venues plus licensed operations in Canberra, Adelaide and Perth.
The Ceroc & Modern Jive Dance Company range of Modern Jive instructional DVDs has grown to the largest in the world (with 16 titles from Beginner, through Intermediate, Close Moves and Advanced to Musicality & Style) produced by and featuring Nicky Haslam and her dance partner since 2000, Robert Winter.
On July 1st 2009 Angelique Finucane (née Meyer) sold the Ceroc Dance (New Zealand) to Elly-Ann Pritchard.
On October 20th 2009 Ceroc Magyarország opened in Budapest, Hungary, as an official franchise of Ceroc Enterprises Ltd.
Thanks to Roger Chin for the Charles Peguy Centre flyer, the 1986 freestyle flyer and the 1985 photographs.
Thanks to Christine Keeble for all the other early Ceroc and LeRoc material.
Thanks to Robert Austin for permission to use the leJive material.
Thanks to all those who provided material. If you would like a specific acknowledgment here, please let me know.
Some sources and further reading:
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